ATEEZ returns at 2 p.m. on the 13th with their 15th mini album "GOLDEN HOUR : Part.6" and title track "UP." On the 12th, ATEEZ held a press conference at a hotel in Gangnam, Seoul, unveiling the new album and the "UP" music video. The sixth installment of the "GOLDEN HOUR" series that began in 2024, it presents a dark, intense image in contrast with "BAD," released in June. The album contains five tracks, including "UP" and the pre-release single "Drip." "UP" blends grand brass sounds with bass and chorus, carrying a message of not settling for past achievements and pushing beyond their limits. Mingi, who took part in writing the lyrics, explained, "We borrowed lyrics and melodies from songs we've released since our debut, so you can feel every ATEEZ series." Since first entering the top 10 of the U.S. Billboard 200 with their eighth mini album in 2022, ATEEZ has placed nine consecutive albums in the top 10, through their 14th mini album in June — the most top-10 entries among K-pop groups of the 2020s. "BAD," which became a hit through short-form videos, ranked 17th on Melon's Top 100 that day, continuing its long run, and San said, "I'm living through truly dreamlike days these days."