The Seoul Metropolitan Government and the Seoul Tourism Organization are showing videos from the global Seoul tourism campaign "Absolutely in Seoul," featuring aespa's Karina and Winter and RIIZE, on large outdoor screens in seven major cities around the world, including New York's Times Square. The campaign presents the special moments and changes travelers can experience in Seoul under the concept "Seoul Syndrome," with the message that Seoul is the place where the unexpected becomes natural. In Times Square, the campaign video runs for about a month from November 2 to 29. Ads run around Tokyo's Shibuya Scramble from November 2 to 20 and in Bangkok from November 1 through the end of the month, while Taipei, Beijing, Shanghai and Jakarta will follow according to each city's schedule. In Korea, the videos have been shown since October 12 at major tourist and commercial hubs such as COEX, Myeongdong, Euljiro and Jonggak. The campaign also appears on the "Lotte Town Light" media facade in Myeongdong from November 3 to December 31 in partnership with Lotte Department Store, and on in-car screens of Subway Line 2 and the Shinbundang Line from October 23 to November 30 through a collaboration with CJ CGV. Kim Byung-min, CEO of the Seoul Tourism Organization, said using landmarks in major global cities allows Seoul's tourism appeal to reach overseas travelers more closely, adding that marketing combining K-culture with Seoul's own tourism content will help turn this interest into actual visits to Seoul.