Premium street casual brand MLB unveiled its 2026 fall/winter (F/W) winter campaign 'KARINA IN THE WINTER CITY' with brand ambassador KARINA of aespa. On the 26th, MLB Korea released the campaign photos on its official social media along with a short video showing a frozen city. Set against a cold winter city, the campaign combines MLB's sporty sensibility with KARINA's distinctive style, pairing the Curve padded jacket with various beanies and accessories to add feminine touches to street fashion. The centerpiece, the Curve padded jacket, features a curved silhouette inspired by the pattern of a baseball and an ultra-light material. In the first shoot, KARINA wore the 'Women's Curve Air Shell Hooded Goose Cropped Padding' with the 'Bunny Beanie', whose design evokes ears, and conveyed a winter mood with a bright blue padded jacket and beanie. In another shoot, she paired the 'Plush Meow Beanie' with the 'Curve Air Shell Essential Hooded Short Padding', and a shot of her wearing a padded jacket over a crop top was also released. According to MLB, the Plush Meow Beanie drew so much attention after KARINA wore it in the 2025 F/W season that it sold out. Kim Tae-young, director of MLB's marketing division, said the 26FW winter campaign aimed to express MLB's sporty heritage with the feel of a winter city together with KARINA, and asked for interest in additional content to be released. MLB also plans to release follow-up content with KARINA.