Johnnie Walker, Diageo's Scotch whisky brand, has selected BLACKPINK's ROSÉ as its new collaboration partner. On the 26th, Johnnie Walker announced that it will run a global brand campaign in Korea, the U.K., Indonesia, China and elsewhere, built on the artistry of ROSÉ, a former Grammy Awards nominee. The collaboration kicks off with a brand event at Signiel Seoul's BAR 81 on the 26th, where ROSÉ is set to personally present a signature cocktail made with Johnnie Walker Black, the 'Twist of Something Highball.' Through the partnership, ROSÉ plans to explore Johnnie Walker's forms of expression in culture, design and creativity. "I'm glad to expand my creative boundaries and try something new that connects different worlds through this collaboration with Johnnie Walker," ROSÉ said, adding that it is an honor to add her own color to the heritage of a brand loved across generations. Johnnie Walker global brand director Neil Shah said, "ROSÉ represents a new generation of artists who exercise creativity without fear and never compromise their individuality," explaining that her boldness and self-expression are deeply connected with Johnnie Walker's 'Keep Walking' values. Johnnie Walker previously announced a multi-year collaboration with Grammy winner Sabrina Carpenter.