The Seoul Metropolitan Government and the Seoul Design Foundation are supporting a joint promotion at Dongdaemun Design Plaza (DDP) to celebrate IVE's comeback. Titled 'DIVE IN TO LIGHT,' the collaboration screens a special IVE video on DDP's exterior wall through DDP 365 Light from the 19th to November 30. From the 26th, the album's release date, a special DDP edition video will be accompanied by a laser show and lighting effects set to the new song. An IVE comeback promotion booth is operating at DDP from 5:30 p.m. to 11 p.m. from the 19th to November 1. At 'Honeypresso,' a café in DDP Market, customers who buy the two promotional drinks themed on the new song 'Looks Can Kill' receive a limited-edition cup holder and straw pick. The city has previously linked Seoul landmarks to K-pop promotions, including SEVENTEEN's 10th-anniversary event 'B-DAY PARTY' along the Han River in May, which drew more than 100,000 visitors over three days, and aespa's 'LEMONADE' comeback pop-up. The city plans to develop the DDP area into a key hub for joint K-pop promotions and to create tourism content around music video filming locations and places artists have visited to attract global fans to Seoul.