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NCT's 10th Anniversary: Revisiting the Bright and Dark Sides of SM's Bold Experiment

Published 2026.04.02

By Cely Editor

NCT's 10th Anniversary: Revisiting the Bright and Dark Sides of SM's Bold Experiment

SM Entertainment's NCT marks its 10th anniversary this year. CBS Nocut News has launched a special series examining the group's decade-long journey, with the second installment focusing on the group's operational structure and management. NCT was founded on the concept of 'Neo Culture Technology (NCT),' positioning 'openness' and 'scalability' as its core differentiators. This represented an innovative system different from traditional K-pop group formations, designed to enable fluid member composition and unlimited expansion. However, the initial ambitious blueprint underwent significant modifications during actual operations, revealing a gap between idealistic vision and practical reality. Over the past decade, NCT has achieved considerable success through compelling music and global activities, yet simultaneously faced various challenges including complex team structures, uneven member participation, and fan confusion. Through this feature series, Nocut News aims to provide a balanced examination of both the achievements and limitations of the NCT experiment.