JAAH, the women's wear brand of Shinsegae Casa, announced on the 22nd that it has named Choi Soo-young, a member of Girls' Generation and an actress, as its brand ambassador. JAAH explained that Choi's active energy and sophisticated sense match the urban women's lifestyle the brand pursues. JAAH plans to run brand campaigns with Choi, starting with this year's fall/winter (FW) collection. Some campaign images will be unveiled first on its official online store, which was revamped on the 15th, and at a pop-up store in Seochon, Jongno-gu, Seoul, opening on the 23rd. A JAAH official said, "Choi Soo-young, who handles various roles and moments in a style all Soo-young's own, is the perfect icon of the lifestyle we pursue," adding, "We will present diverse styles and brand value together with Choi Soo-young."