Global hair treatment brand Fino has appointed Won-hee, a member of the popular girl group ILLIT, as its new brand ambassador. The brand will launch the 'Glow in Motion' campaign with Won-hee, which emphasizes that healthy, lustrous hair achieved through Fino products serves as a foundation for confidence in everyday moments. Won-hee's bright and healthy image perfectly aligns with the campaign, and she will help express Fino's superior product quality and trendy brand identity while expanding the brand's connection with MZ generation consumers. Won-hee commented, "I believe that the shine and luster of flowing hair determines the completeness of styling when performing on stage," and expressed her joy at being able to share the value of confident, radiant hair with many people through Fino. Starting April 1st for one month, Fino will participate in the 'Olive Young Pick' promotion at major Olive Young stores nationwide and online shopping malls, offering up to 31% discount—the highest discount rate since the brand's launch in Korea. Fino, which holds the number one market share in rinse-out treatments in Japan, has maintained steady year-over-year growth since its domestic launch in 2023, and plans to further strengthen its position in the domestic hair care market through this new campaign.