Published 2026.10.13
By Cely Editor
RESCENE has unveiled its second brand campaign with Domino's Pizza. Domino's Pizza announced on the 12th that it released a new brand campaign with its exclusive brand model RESCENE. The TV commercial for "Mujinjang Shrimp Steak Pizza" released with RESCENE in July surpassed 160 million cumulative YouTube views across horizontal and vertical content, and the new campaign is the second following it. Using "DO," the first letters of DOMINO, the new campaign expresses the lifestyle of Gen Z with messages such as "Let's live doing everything we want" and "If you like it, just DO it — because that's you." The video shows the RESCENE members enjoying their own hobbies and enjoying their favorite Domino's Pizza menus in their own ways. Domino's Pizza also plans to release short-form videos using memes that capture the members' personalities and wordplay. A Domino's Pizza official said, "We cheerfully blended a Gen Z lifestyle message with RESCENE's signature bright and positive energy," adding, "We hope for a lot of interest and support."
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