Crowds flocked to the Superdry pop-up store in Seongsu held with actor and singer Park Ji-hoon. Superdry, the global premium casual brand of Pond Group, said the number of waitlist registrations for its Seongsu pop-up store with Park Ji-hoon exceeded 5,000. An online pop-up on its Naver brand store opened on September 29, a day ahead of the Seongsu pop-up, presenting key 26FW products worn by Park, collaboration items and special goods both online and offline. At the pop-up, visitors could see the 26FW lightweight padded jacket "Dialoft Windcheater" worn by Park and a new black color of the hooded zip-up from his collaboration collection "RAW ARCHIVE." There was also a special bandana featuring a drawing by Park himself and a photo zone with unreleased 26FW B-cuts, along with welcome gifts for visitors and gift promotions by purchase amount. On the 2nd, Park visited the pop-up store himself as "SPECIAL STAFF," meeting customers who won a pre-registration event and handing them special gifts. The Seongsu pop-up store and the Naver brand store online pop-up ran through the 12th.