aespa has become the new face of "Friends," the eye care brand of JW Pharmaceutical. JW Pharmaceutical announced on the 12th that it selected aespa as the new advertising model for its artificial tears "Friends Eye Drop" and its eyelid-cleansing cosmetic "Eyessug Eyelid Cleaner." The company explained that aespa's trendy and healthy energy fits the direction of "Friends" as it evolves into a total eye care brand. The new ads featuring aespa will be released through TV, digital and outdoor media starting on the 20th, and a teaser video was released first on YouTube and Instagram on the 9th. The products are also changing along with the model selection. "Friends Eye Drop" has been renewed with new packaging applying the brand's recently introduced integrated brand identity (BI). Of its four variants by cooling level — Soon, Cool, Cool High and Ice — hyaluronic acid has been added to Soon, Cool and Cool High. The Ice product will be supplied in the new packaging sequentially from mid-October. Citing IQVIA data, the company said the product ranked first in sales among over-the-counter artificial tears in Korea for 13 consecutive years from 2013 to 2025. "Eyessug Eyelid Cleaner" wipes away residue around the eyelids and lashes and comes in two types, pads and swabs. A JW Pharmaceutical official said, "Together with aespa, we will introduce the new look of Friends and continue to offer products that meet consumers' diverse eye care needs."