Lotte Wellfood's Pepero Day commercials starring Stray Kids surpassed 10 million cumulative views just six days after release. Ahead of Pepero Day on November 11, Lotte Wellfood released two commercials made with Stray Kids, a "student" version and an "office worker" version. Built around consumers who want to give Pepero as a gift but hesitate out of shyness, the ads carry the message "Don't hesitate on Pepero Day!", with the members speaking for people agonizing over gifts. The ads were released through TV, social media and OTT platforms. The ads feature the digital single "November 11th," written and composed by member HAN. The song was also used in a global digital film released last month, which shows the members and citizens sharing Pepero against Seoul scenery such as Gyeongbokgung Palace and Cheonggyecheon Stream. Starting with these ads, Lotte Wellfood plans to roll out integrated global Pepero Day marketing with Stray Kids, its global Pepero ambassadors, including outdoor advertising, special anniversary packaging and in-store promotions.