BTS ranked first in the Korean Business Research Institute's October brand reputation rankings for boy groups. The institute analyzed 55,871,402 pieces of boy group brand big data collected from September 10 to October 10 and calculated participation, media, communication and community indexes. The volume of big data rose 3.32% from September (54,078,089). BTS recorded a participation index of 95,626, a media index of 1,450,334, a communication index of 2,822,939 and a community index of 3,321,957, for a brand reputation index of 7,690,856. That is 15.94% higher than in September (6,633,651). In link analysis, "donate," "chart in" and "break through" ranked high, while keyword analysis highlighted "ARMY," "song of the year" and "Peru world tour." The positive ratio was 92.89%. ATEEZ came second (3,662,988) and Stray Kids third (3,275,051), followed by BIGBANG and SEVENTEEN in fourth and fifth. After all members completed their military service, BTS resumed full-group activities on March 20 this year with their fifth studio album "ARIRANG," which debuted at No. 1 on the U.S. Billboard 200.