SEVENTEEN is showcasing a new content strategy through its self-produced variety show 'Going Seventeen,' proving the powerful influence of its in-house entertainment. In an online video environment dominated by short-form content, the group released a 70-minute plus highlight mashup that garnered significant engagement, demonstrating the strength of self-produced variety content. The second 'Kkoing House' series titled 'SEVENTEEN's Mafia Game Collection,' uploaded to the team's official YouTube channel, compiles selected scenes from 12 episodes spanning from the 2019 'TTT' special to last year's 'Mafia Zero,' accumulating over 93 million views across these 12 episodes. The first 'Kkoing House' installment, 'SEVENTEEN Goes to School for New Semester Collection,' exceeded 500,000 views in just five days despite its 1 hour 15 minute runtime, simultaneously driving traffic to previous episodes. This mashup success stems from accumulated content, with over 200 episodes consistently produced since 2019, including 31 episodes that surpassed 10 million individual views and 2 episodes exceeding 20 million views. Additionally, music emerging from variety show segments like 'God of Background Music' has been released as official tracks, demonstrating organic integration between the group's variety content and music activities.