Contact lens brand Clalen has opened a brand experience zone at ‘Clalen Studio Hongdae’ tied to its campaign with its exclusive models, girl group Hearts2Hearts. The space lets visitors experience in person the Hearts2Hearts content and new products from the integrated campaign, and is designed so customers can compare a range of products and find lenses that suit their taste. The zone showcases new lenses matched to each Hearts2Hearts member alongside campaign visuals, and displays the lenses each member wore together with lens cases they decorated themselves, so visitors can see the different colors, designs and members’ personalities in one place. Visitors can also try ‘lens-case decorating’ by drawing capsules containing random lens cases and parts from a gacha machine and decorating their own cases like the members did. Beyond the second-floor experience zone, the first floor is a space for comparing colors and new products, while the basement level offers information on functional products such as clear lenses and toric lenses for astigmatism, along with a private eye exam and consultation area. A ‘Clalen Studio Journey Map’ invites customers to collect stamps by completing missions on each floor, with an extra discount for those who finish them all.