Street casual brand BROWNBREATH will open a pop-up store with its exclusive models ALPHA DRIVE ONE at Iconic Square on the fourth floor of Hyundai Department Store Pangyo from Oct. 9 to 15. The pop-up will feature BROWNBREATH’s 26FW winter collection and a range of content featuring the group. BROWNBREATH released its ‘26FW winter pictorial’ with ALPHA DRIVE ONE on Oct. 1 and announced the pop-up on its official social media the next day. At the pop-up, the brand will once again give out ALPHA DRIVE ONE photo cards, an offer that ended early after stock ran out when its heavy outerwear was pre-released on Sept. 18; the brand says this pop-up will be the final run of that photo card giveaway. Shoppers can also enter a ‘Special Package’ raffle. The package includes a signed Polaroid with a different photo for each member, two postcard sets, a BROWNBREATH 26FW item and a set of seven photo cards, and will be given to a total of 11 customers drawn from those who make purchases during the pop-up.