ILLIT marked their second debut anniversary on March 25, 2024, establishing themselves as a global sensation through their distinctive 'ILLIT core' aesthetic and sensibility. Since their debut, the group has maintained a consistent identity across music, performance, and visuals while continuously pushing creative boundaries with each release. The group has achieved remarkable success on the international charts, placing three consecutive albums on the US Billboard 200 from their debut through their third mini album 'bomb' released last year. Their title track 'NOT CUTE ANYMORE' from their first single album reached number 7 on the Bubbling Under Hot 100 chart, suggesting potential for another global hit following their debut song 'Magnetic'. ILLIT's concert scale has expanded significantly, with all eight shows of their fan concert '2025 ILLIT GLITTER DAY' held in Korea and Japan selling out completely last year. The group is currently conducting their first major tour, 'ILLIT LIVE 'PRESS START♥'', featuring 14 performances across seven cities in Korea and internationally. To solidify their global influence, ILLIT will release their fourth mini album 'MAMIHLAPINATAPAI' on April 30, with the group expressing their desire to 'surprise everyone so much that they say ILLIT can do this too', building anticipation for the new music and concepts to be unveiled.