Harley-Davidson Collections, operated by Shinsegae International, unveiled its Spring/Summer 2026 collection campaign featuring BOYNEXTDOOR members Riwoo and Myung Jaehyun, marking the brand's aggressive market expansion. The brand combines motorcycle culture with fashion to create bold street wear, reinterpreting iconic logos and graphic elements with modern aesthetics. According to Shinsegae International, this month's sales surged 252% compared to the same period last year, with the women's clothing line launched last year also contributing significantly to growth. Titled 'The Other Side of the City,' this collection draws inspiration from quiet gray-toned streets and mysterious silhouettes, presenting distinctive street fashion in contrast to cold urban landscapes. In the campaign, Riwoo wears the signature long-sleeve t-shirt featuring the brand's logo, engine, and road imagery reinterpreted in Old London typeface, while Myung Jaehyun showcases the lightweight Harley windbreaker jacket and the Harley Moto Racing jacket, which draws inspiration from actual racing uniforms. Harley-Davidson Collections is offering season's new products at discounted prices on the Shinsegae V platform until April 5th. The brand stated that BOYNEXTDOOR's free-spirited and energetic image aligns perfectly with the brand's rider spirit, making them the ideal partners for this collaboration.