I Recipe, a cosmetics and beauty product retailer, launched a photocard promotion featuring NMIXX member Jiwoo on March 24, 2026. According to reports from Weekly Newspaper CMN, the promotion offers limited edition photocards as a gift with the purchase of I Recipe products. NMIXX is a global girl group under JYP Entertainment, and Jiwoo is one of the group's main members. This collaboration promotion is part of a K-pop idol marketing strategy that aims to stimulate both fans' collecting desire and product purchases. Through this promotion, I Recipe is strengthening its marketing efforts targeting NMIXX fans and anticipating increased purchasing demand driven by the scarcity of limited edition photocards. The collaboration demonstrates how beauty brands leverage idol endorsements to enhance their appeal and boost sales. Similar idol-linked promotions are expected to continue in the future as companies recognize the commercial value of K-pop fandom.