Published 2026.10.02
By Cely Editor
NH Investment & Securities has chosen NMIXX member Sullyoon as the model for its second-half advertising of ‘Namuh’, the company’s mobile investment platform. On the 1st, the company unveiled an ad campaign themed ‘fairy-level benefits’ and announced a commission-free event for domestic stock trading. The campaign casts Namuh customers as ‘woodcutters’ (namukkun) and Sullyoon as a ‘fairy’ who brings them benefits, highlighting the fee offer with the message ‘Commissions are coming down to zero won.’ The event runs until December 31 and targets new customers opening their first non-face-to-face Namuh account and dormant customers with no trades in 2026. Eligible customers will be exempted from domestic stock trading commissions and related agency fees for up to 24 months. Kang Min-hoon, head of NH Investment & Securities’ digital business division, said, “We hope more customers will try Namuh without burden through the commission-free benefits running through the end of the year.”