Global sportswear brand adidas is rolling out ‘LIFE IN PROGRESS’, its FW26 fall outerwear campaign spanning all Originals and Sport Performance categories. The campaign carries a message of support for people who explore their own style freely across everyday life, sports and culture without being confined to fixed rules. The campaign pictorial and video feature adidas partner Felix of Stray Kids, along with BABYMONSTER, footballer Jeong Seung-won, fencer Do Kyung-dong and model-DJ Jaein Kim. Set in a Seoul market where diverse cultures meet, they showcased looks mixing the Originals and Sport Performance lines, with Felix pairing an Originals Firebird jacket with denim pants for a riding look. Felix said, “It means a lot to join a campaign that cheers on the process of finding your own style instead of being stuck with a set answer,” adding, “I hope people mix and try different styles and discover the joy of being perfectly imperfect.” Products from the campaign are available at adidas Originals and Sport Performance stores nationwide, the official online store and the mobile app, and further marketing content will be released through official channels.