SEVENTEEN’s Jeonghan has been chosen as the first male ambassador and global ambassador of fashion brand Mardi Mercredi. Peace Peace Studio, which runs the brand, announced on the 1st that Mardi Mercredi is launching its first unisex line, with Jeonghan as the muse of the new line. Mardi Mercredi has built its reputation mainly among female customers with its signature graphics and designs, but growing demand from male customers led it to introduce a unisex line that anyone can wear. As global ambassador, Jeonghan will meet fans in Korea and abroad and take part in various brand campaigns and content, including the unisex line. To celebrate his appointment, the brand will open a pop-up store at its Dosan branch in Seoul on October 8, where the unisex line will be unveiled offline for the first time. Sales will also start the same day at the Seongsu store and from October 12 on the official online store. A 10% online discount and gifts for offline buyers are planned for the launch. CEO Park Hwa-mok and director Lee Su-hyun said, “We felt Jeonghan’s fashionable and refined image fits well with the new unisex line, so we chose him as our first male ambassador,” adding that the brand will keep expanding its range so everyone can enjoy Mardi Mercredi’s style regardless of gender.