L:A BRUKET, a Swedish natural wellness lifestyle brand imported and sold by Shinsegae International, announced on the 1st that it has chosen boy group LNGSHOT as its first brand partner. LNGSHOT, the first idol group launched by singer-producer Jay Park, consists of four members: Oyul, Ryul, Woojin and Louis. The group debuted in January this year, won the Rookie and Global Rising Star awards at ‘KMA 2026’ in July, and its debut title track ‘Moonwalkin’’ passed 100 million cumulative Spotify streams in August. Founded in 2008 in Varberg on Sweden’s west coast and launched in Korea in 2020, L:A BRUKET draws on Sweden’s sauna culture as its heritage and offers skin and body care, home fragrances and perfumes made with natural ingredients such as seaweed and sea salt. The brand said its unadorned authenticity and the Swedish value of ‘being together’ match LNGSHOT’s natural charm, and the group will promote the full product range, including a new perfume collection. As their first collaboration, they released a Dazed Korea pictorial shot against Swedish forests and saunas. L:A BRUKET will run the ‘L:A BRUKET X Scent Sauna Pop-up’ at Movieland in Seongsu-dong, Seoul, for eight days, October 15–18 and 22–25. The pop-up features sauna scent experiences, a meditation challenge and a troll photo zone, and a limited-edition ‘Scent & Steam Kit’, combining a sauna hat embroidered with troll characters drawn by the LNGSHOT members and an eau de parfum, can be bought on Shinsegae V via QR codes at the venue.