Published 2026.03.24
By Cely Editor
Misto Korea announced on the 5th that FILA, a sports casual brand it operates, has selected rising artist WOODZ as its new brand model. FILA plans to strengthen communication with consumers aged 20-30 by partnering with WOODZ, who combines a solid fanbase with trendy sensibilities. WOODZ is a skilled musician with songwriting and composition abilities who achieved a chart-topping song with his original track 'Drowning' about two years after its release, becoming an icon of chart reversal phenomenon. Beyond his energetic stage presence, WOODZ has gained attention for his distinctive personal fashion sense as a creative and free-spirited artist. In FILA's first campaign for the 26SS season titled 'Knitwear Track & Ritmo,' WOODZ perfectly showcased the brand's new collection with his characteristic relaxed atmosphere and sporty sensibility. The '1911 Knitwear Track Full Zip' he wore was a popular product since its 25FW season launch and has been updated in brown, black, and blue colors for the 26SS season. The 'Ritmo Slick LX' sneaker reinterprets the design of the 2004 'Script Spike' in a low-profile style. Known for its clean yet sophisticated design, the shoe has maintained steady popularity since its pre-release in November last year.