Health beverage company TEAZEN has launched a new kombucha advertising campaign titled 'Let's Drink Twice' in partnership with K-pop girl group TWICE. The campaign, unveiled on April 25th, promotes the concept of enjoying kombucha refreshingly more than twice a day, with three advertisement videos released across digital channels including YouTube and Instagram. The nine TWICE members are featured in pairs of three, depicting various scenarios where they enjoy kombucha after meals, while watching OTT content, and after completing workout sessions. TEAZEN's flagship powdered stick-type kombucha products have expanded to 16 different flavors following the introduction of plum and melon varieties this year. Since its domestic launch in 2019, the product has sold over 700 million sticks, establishing itself as a popular beverage. The company plans to launch large-scale offline advertising campaigns at landmark buildings in Seoul starting in May and organize brand events with TWICE. Leveraging TWICE's strong presence in the Japanese market, TEAZEN is accelerating international marketing efforts, having successfully held a brand day event in Tokyo in late February. A company representative stated, "We aim to share the diverse kombucha experience with more consumers worldwide alongside TWICE's nine unique charms and promote the appeal of K-kombucha globally."