Girl group RESCENE ranked No. 1 in the September 2026 star brand reputation rankings released by the Korea Business Research Institute. Soccer player Son Heung-min came in second and singer Lim Young-woong third, while BTS and Yoo Jae-suk placed fourth and fifth, respectively. The survey covered stars who ranked high in brand reputation across fields such as singers, actors, entertainers and athletes. Through consumer behavior analysis, the institute analyzed 217,250,879 pieces of star brand big data measured from August 29 to September 29, using participation, media, communication and community indexes. The volume of analyzed big data rose 1.41% from 214,223,214 in August. The RESCENE (WONI, LIV, MINAMI, MAY, ZENA) brand recorded a participation index of 819,397, a media index of 1,284,152, a communication index of 4,885,550 and a community index of 3,527,615, for a brand reputation index of 10,516,714, up 3.31% from August. BLACKPINK, IVE, SEVENTEEN, Song Kang, ATEEZ, Park Ji-hoon, Stray Kids, Taeyeon, TWICE and aespa were among the others in the top 30. Koo Chang-hwan, head of the Korea Business Research Institute, said the RESCENE brand holds an overwhelming share in broadcasting, music, video and advertising. He added that Son Heung-min ranked second as he sets new soccer records, and Lim Young-woong ranked third as his 10th-anniversary album has been loved by fans.