Girls' Generation member and actress Lim YoonA attended Max Mara's Spring/Summer 2027 collection show in Milan, Italy. Max Mara announced on the 28th that YoonA attended the show held in Milan on September 24. The Milan trip was YoonA's first official schedule since she was named Max Mara's 'Friend of the Brand', the first Korean artist to be selected for the role. She plans to carry out various activities with the brand in Korea as well. The collection, 'Far Horizon', was inspired by women of the 1930s who broke with convention and explored the world, reflecting the footsteps of figures such as explorer Freya Stark and aviator Amelia Earhart. It featured a newly designed safari jacket as its key item, along with linen and gabardine fabrics, camiknickers reworked as shorts, slinky knits, and a convertible multi-bag. Alongside YoonA, international figures such as Adria Arjona, Leighton Meester and Kate Mara, as well as fashion influencers, attended the show.