The music video for ALLDAY PROJECT's new song 'CRASH' is being screened from the 28th on 'Shinsegae Square,' the giant billboard on the outer wall of Shinsegae Department Store's main branch in Myeong-dong, Seoul. ALLDAY PROJECT includes Annie (Moon Seo-yoon), the daughter of Shinsegae Inc. Chairwoman Chung Yoo-kyung. ALLDAY PROJECT released its second mini album 'CRASH' at 6 p.m. that day, and the 'CRASH' music video was scheduled to be shown four times on Shinsegae Square that afternoon. This is the first time an ALLDAY PROJECT music video has appeared on Shinsegae Square. While Shinsegae Department Store has issued press releases in the past when screening music videos by other K-pop artists, it reportedly did not release a separate statement about this screening plan. Shinsegae Department Store unveiled Shinsegae Square in November 2024. The billboard, originally built at 1,292.3 square meters, was expanded to 1,353.6 square meters last year. It has shown luxury brand content and K-pop music videos, including BTS's 'SWIM' in March as well as music videos by G-Dragon and BOYNEXTDOOR. In a documentary video released in June last year, Annie shared how she chose the path of a singer despite her family's opposition. She said that when she told her mother she wanted to become a singer, her mother answered "absolutely no," but later said she would help persuade the rest of the family if Annie got into university. Annie went on to attend Columbia University in the United States and reportedly graduated recently while continuing her music career.