Outdoor brand The North Face has selected co-ed group ALLDAY PROJECT as the new ambassador for its lifestyle collection 'The North Face White Label' and unveiled part of its fall/winter 2026 pictorial on the 28th. ALLDAY PROJECT, a co-ed group that debuted in June last year, released its second mini album the same day. Together with ALLDAY PROJECT, The North Face presented a fall/winter pictorial themed 'LIMITLESS, movement beyond boundaries.' In the shoot, the members wore pieces such as White Label's steady seller 'Project Down Jacket' and the new lightweight down 'Calix Light Down Jacket,' each styling them to suit their own personality. The Project Down Jacket was so popular last winter that popular colors traded on resale platforms at about twice the retail price. The North Face White Label is a line available only in Korea worldwide and is especially popular among Gen Z consumers who enjoy diverse lifestyles spanning daily life, travel and the outdoors. Seong Ga-eun, CEO of Youngone Outdoor, said, "We hope the charm of ALLDAY PROJECT, who have shown sensuous style and overflowing energy since their debut, will bring fresh inspiration to The North Face White Label and create great synergy."