Daily news

McDonald's launches three limited-edition items with BIGBANG G-DRAGON's brand PEACEMINUSONE, including cap from 'TOO BAD' music video

Published 2026.09.29

By Cely Editor

McDonald's launches three limited-edition items with BIGBANG G-DRAGON's brand PEACEMINUSONE, including cap from 'TOO BAD' music video

McDonald's Korea began selling three limited-edition items made in collaboration with PEACEMINUSONE, the fashion brand of BIGBANG's G-DRAGON, at stores nationwide from 10:30 a.m. on the 28th. With interest building even before the launch, 'open-run' lines formed at stores across the country on the first day of sales. The items are a McDonald's vintage cap, a McDonald's shoulder bag and a McDonald's pin set. The vintage cap is modeled on the 1980s American McDonald's uniform hat that appeared in the 'TOO BAD' music video of campaign model G-DRAGON, and the shoulder bag features McDonald's Golden Arches and the PEACEMINUSONE logo side by side. The pin set consists of three pins: the 'McD heart pin', the 'daisy flower pin' and the 'French fries pin'. The items are part of a global campaign led by McDonald's Korea across 13 Asian markets. McDonald's had earlier teamed up with G-DRAGON to release new products featuring Korean spicy flavors, and in Korea two burgers, the 'McCrispy Gochujang Butter' and the 'McSpicy Gochujang Butter', went on sale on the 17th.