HERA, Amorepacific's luxury beauty brand, announced on the 28th that it is launching a new brand campaign, 'Still Glowing', with its global ambassador Felix of Stray Kids. HERA released a campaign video and key visuals featuring Felix, proposing a 'reflection skin look' whose clear glow lasts over time without darkening. According to HERA, the campaign's main product, 'Reflection Skin Glow Foundation', ranked No. 1 in sales volume among luxury brightening foundations in Korea and also took first place in the liquid foundation category of Japanese beauty outlet BITEKI's 'K-Beauty Best Cosme for the first half of 2026'. In line with the campaign, HERA also introduced a new loose powder, 'Reflection Skin Glow Powder'. From October 6, HERA will run a 'color match and touch-up service' at some department store counters, and will hold a promotion giving a 20% foundation discount coupon and a discovery sample kit to customers who return empty foundation bottles. An Amorepacific official said, "Together with Felix, who is drawing attention on the global stage, we will intuitively convey HERA's unique base makeup technology."