Lotte World Adventure in Songpa-gu, Seoul, is holding the NCT exhibition 'NEO DIMENSION' at 'IMMERSIVE PLATFORM DEEP', next to the ice rink on basement level 3, through October 18. Lotte World organized the exhibition with SM Entertainment to mark the 10th anniversary of the NCT brand launch. As part of its 10th-anniversary project, NCT has presented various content across Seoul throughout September: the Banpo Bridge Moonlight Rainbow Fountain on the 1st–5th, 'NCT × Seoul Fashion Week' at Lotte World Mall's World Park on the 4th–6th, lighting along the Seokchon Lake trail on the 3rd–25th, and art balloons at Seokchon Lake on the 3rd–27th. The exhibition continues this anniversary content. It is a participatory immersive exhibition that tells the story NCT has built over the past 10 years through photos, videos and spaces. It covers concept photos and videos, unreleased photos and interviews with the members, along with what NCT means to the members and their messages to fans. The story unfolds through the space via the motif of 'a butterfly moving between dream and reality'. Visitors receive 'NEO-CORE', a device modeled on the top of NCT's official light stick, and can tag it at interaction points throughout the venue to discover hidden experiences. In the final space, 'NEO-CONNECTOR', visitors answer a few questions to be matched with an NCT member and receive that member's message plus photo and video rewards. Digital stamps can be issued through the 'SMTOWN' app, and commemorative merchandise is also on sale. Opening hours are 11 a.m. to 6 p.m. Monday through Thursday, and 11 a.m. to 8 p.m. Friday through Sunday and on holidays, with last entry 30 minutes before closing. Tickets can be booked through Melon Ticket and Trip.com.