Hearts2Hearts, a group under SM Entertainment, achieved their career-high milestone again on March 23, 2026, dominating music broadcasts with their new single 'RUDE!'. The group secured 5 music show wins, including first-place trophies on Mnet's 'M Countdown' and MBC's 'Show! Music Core,' followed by winning on the same three shows in the previous week plus SBS's 'Inkigayo.' In the digital music sector, 'RUDE!' achieved 2 wins on the Circle Chart weekly digital and streaming charts for March 8-14, while maintaining 3 consecutive weeks at number 1 on Spotify's Korea Weekly Top Songs chart, demonstrating overwhelming popularity growth both domestically and globally. The group is actively expanding their global presence, having sold out a New York showcase on March 19, followed by an LA showcase on March 22, a 'Global Spin Live' performance at the Grammy Museum in LA on March 23, and a fan meeting in Jakarta on March 28. Meanwhile, 'RUDE!' is a house-based dance track that captures the cute rebellion of mischievous characters unbound by conventional rules, earning strong fan support with its fresh musical color and lyrics.