TEAZEN, a kombucha brand, unveiled a new advertising campaign titled 'Let's Drink Twice' in collaboration with global K-pop supergroup TWICE. The campaign concept encourages consumers to enjoy refreshing kombucha at least twice a day alongside the group. The campaign consists of three video advertisements released across digital channels including YouTube and Instagram, featuring all nine TWICE members grouped in threes, showcasing various daily scenarios such as after exercising, following meals, and while watching streaming content. The members promote choosing from 16 different kombucha flavors according to personal preferences. TEAZEN plans to launch large-scale offline advertising campaigns at landmark buildings in Seoul starting in May, followed by brand events featuring TWICE. The company is particularly focusing on the Japanese market where TWICE has established strong presence, intensifying localized marketing efforts targeting Japanese consumers who enjoy fermented beverages. Following a successful brand day event in Tokyo in late February, TEAZEN aims to expand kombucha experiences for both domestic and international customers while raising awareness of Korean kombucha brands globally. Company officials emphasized that expanding consumer experiences and promoting the appeal of K-kombucha is the core objective of this campaign.