ITZY is set to perform 'THAT'S A NO NO' on a music broadcast program, reigniting interest in the 2020 track from their 2nd mini-album 'IT'z ME'. The group was confirmed for Mnet's 'M Countdown' on March 19th following the preview announcement on March 12th. The song's viral popularity began in February when it was first performed during ITZY's 3rd World Tour 'TUNNEL VISION'. The catchy melody combined with energetic choreography created massive buzz, with the official full-cam video released by JYP Entertainment reaching #1 on YouTube's daily domestic music video chart on March 8th and accumulating 3.61 million views as of March 13th. The track has dominated social media platforms including Instagram and TikTok, inspiring dance challenges from ITZY members and fellow K-pop artists including TWICE's Momo and Jihyo, NEXZ's Tomoya, and KickFlip's Gyehun and K-Jus. Even JYP Entertainment founder Park Jin Young shared the content on his personal Instagram. On music streaming platform Melon, the song entered at rank 961 on March 2nd and climbed to 191st by March 11th, demonstrating strong fan engagement. Additionally, ITZY's youngest member Yuna will make her solo debut on March 23rd with the album and title track 'Ice Cream'.