BLACKPINK member Rosé will release “New Trick,” a collaboration tied to Apple's Shot on iPhone campaign. On September 10 she unveiled a campaign teaser filmed with an iPhone 18 Pro, and The Black Label said the track would be officially released at 8 a.m. on September 18. Rosé joins campaign participants including Lady Gaga, Olivia Rodrigo and The Weeknd. Samsung Canada's official account drew attention by commenting on the teaser that she could have asked them if she needed a phone. Rosé previously served with the other BLACKPINK members as a global promotional model for Samsung Electronics' Galaxy A series.