BTS ranked first in the Korea Corporate Reputation Research Institute's September 2026 boy group brand reputation analysis. BIGBANG placed second, ATEEZ third, followed by CORTIS and SEVENTEEN. The institute analyzed 54,078,089 pieces of brand data collected from August 12 through September 12 using participation, media, communication and community indices. BTS recorded a brand reputation index of 6,633,651, down 38.75 percent from the previous month, while the total volume of analyzed data rose 9.11 percent. Beginning in Bogotá, Colombia, in October, BTS is scheduled to stage 14 concerts across five South American cities, also visiting Lima, Santiago, Buenos Aires and São Paulo.