Melon, a major music streaming platform, launched 'Stage 99,' a private offline event exclusively for dedicated fans who have achieved a 99-degree intimacy level with artists, on March 11, 2026. This program targets core fanbase who have established deep emotional connections with artists and operates through free invitation-based selection. Won-pil, a member of DAY6, has been selected as the first artist to participate in the 'Stage 99' program, generating significant excitement within the DAY6 fan community. Melon's fan intimacy-based marketing strategy is gaining attention for strengthening direct interaction between artists and fans while providing exclusive experiences to highly loyal fan bases. The Stage 99 event featuring Won-pil is expected to offer a new form of entertainment experience to DAY6's global fanbase and Melon platform users.