Kakao announced on the 2nd that it will launch a user-targeted campaign with the idol group 'RESCENE' to promote KakaoTalk's new conversation experience using AI. This campaign is part of Kakao's 'User First' activities and will be conducted with video content introducing KakaoTalk's AI service and main functions. The video introduces AI functions within KakaoTalk, such as summarizing call content using ‘Canana’ and organizing appointment schedules through ‘Canana in KakaoTalk.’ Kakao selected the idol group 'Resene' as its campaign model. Resene appears in the campaign opening video and some follow-up videos. The ‘Let’s Talk’ campaign videos will be released sequentially throughout September. The video can be viewed through KakaoTalk's official SNS channels such as YouTube and Instagram, and KakaoTalk banners. Last August, Kakao launched the ‘Kakao Now’ page, which shares the change process of KakaoTalk based on user opinions. Functions that reflect user opinions will also be applied sequentially in the second half of this year and announced through the relevant page.