Group Tours was selected as Korea's first brand ambassador for the chocolate bar brand Twix. Mars Korea's Twix announced on the 2nd that it had selected Tours as Korea's first brand ambassador and would launch a new brand campaign, 'Because There Are Two, Twix'. Tours, a six-member boy group that debuted in 2024, has built its own unique style by expressing moments of friendship, excitement, and everyday relationships with friends through music and content based on refreshing 'Boyhood Pop'. Twix selected Tours as a brand ambassador by paying attention to the unique fresh energy and natural chemistry between the members. It is explained that the image of Tours, which depicts the daily lives and relationships of youth, fits well with Twix's brand value of 'shortening the distance between people by sharing two bars.' This campaign conveys the joy of creating sweet moments in everyday life by sharing Twix with the message, ‘Because there are two, Twix.’ Twix is ​​a product that contains two chocolate bars with a crunchy cookie and caramel wrapped in chocolate in one package. Based on the feature that you can enjoy it alone as well as share two bars, it emphasizes the relationships between people and the enjoyment of being together. Tours will be the protagonist of the brand content that will be released today (2nd) with the start of the campaign. The released content will capture the moments when friends share Twix and become closer, with Tours' unique refreshing sensibility. In particular, we plan to convey the campaign message of 'sharing the joy together' in a friendly way through films and photos that capture the members' natural chemistry. An official from Mars Korea said, "The freshness and natural relationship shown by Tourus creates optimal synergy with the 'Because there are two, Twix' campaign message," and added, "Through this campaign, we hope that consumers will share Twix and experience sweet moments in their daily lives." Campaign films and photos with Tours will be released sequentially through Twix's official Instagram. In October, a limited edition package containing ID photos of the six Tours members will be introduced.