Makeup Forever selected girl group NMIXX as the brand's first K-POP idol global ambassador. Nmix will participate in a global campaign starting with the new product 'Artist Color Glow Lip Balm' and extending to the 'NEW HD SKIN Perfecting Glow Cushion' in the future. The first campaign product, Artist Color Glow Lip Balm, consists of 10 shades and a glow/glitter finish. It also has a 24-hour moisturizing function as it contains hyaluronic acid, blueberry extract, and peptide. The product will be released first on Kakao, and exclusive shades sold only on Kakao will also be introduced. The official launch in stores nationwide is September 3. Makeup Forever selected Nmix members as global ambassadors because they judged that each member's personality and team performance matched the brand's direction of emphasizing self-expression through makeup. Nmix plans to continue its global activities using Makeup Forever's various products, starting with this lip balm campaign. Aline Burelier, CEO of Makeup Forever, said, "Artist Color Glow Lip Balm is a product with vivid colors, unique packaging, and the joy of owning it. We judged that N-MIX's unique energy and each member's diverse personality fit well with this campaign, so we selected them as global ambassadors."