The rookie boy band AxMxP has won the New Artist Award at the ‘2026 Brand of the Year Awards’. Since their debut in September last year, they have been expanding their presence as a next-generation band through their music and performances. AxMxP was selected as the '2026 Rookie Band of the Year' by Indonesian consumers at the '2026 Brand of the Year Awards' held on the 1st. The 'Brand of the Year Awards', now in its 24th year, is a ceremony that selects brands shining through the year based on consumer votes. AxMxP was honored with the award due to their activities and growth potential as a rookie band. AxMxP expressed their gratitude through their agency, stating, "It is a great honor to be selected as the Rookie Band of the Year. I feel thankful that our music is part of the everyday lives of our fans, the DX." He expressed, "I want to share music that people naturally turn to in both happy and difficult times," adding, "I will continue to repay you with even more wonderful music and performances in the future." AxMxP, which officially debuted in the K-pop scene last September, recently released their second mini album ‘HELLO AxMxP’ and has been active. The title track ‘10 Reasons to Meet Me’ ranked 8th on the YouTube Music domestic weekly popular music video chart (from August 14 to 20) and 11th on the weekly Shorts popular songs chart. AxMxP will hold their first solo concert, ‘2026 AxMxP CONCERT X VERSE’, on the 19th and 20th, meeting with fans after their debut.