CU is launching a large-scale brand campaign that encompasses both online and offline activities, led by the idol group RESCENE. CU has announced that starting from the 1st, it will launch the 'Every Scene of Daily Life, CU' campaign in collaboration with brand model 리센느. The strategy is to broaden engagement with young consumers by expanding content that allows them to naturally experience CU in their everyday lives. CU released a campaign brand film on its official YouTube and Instagram, as well as other social media platforms (SNS). The video features the members of LISSEN enjoying their daily lives at CU in their unique ways. Within just one day of its release, it garnered a total of 600,000 views, with around 3,000 comments related to it. Offline stores will conduct marketing utilizing LISSEN. Full posters and promotional materials for products and services will be displayed in over 18,800 CU stores nationwide. Members' voice messages will also be broadcast through store POS systems and speakers. Customers will have the opportunity to experience LISSEN directly in the stores, linked with store-specific services such as discounted products or CU Keeping Coupons. Pocket CU and the official SNS are also hosting customer participation events. By taking photos of the L'Ésenn promotional materials in-store or verifying your 'favorite scene' from the brand film, you can receive photo cards and signed polaroids. Starting this month, collaboration products created in partnership with L'Ésenn will also be gradually unveiled. Kang Byeong-hak, the Director of Brand Marketing at BGF Retail, stated, "We will expand content that allows artists and fans to naturally meet at CU," and added, "We will continuously present campaigns and products that allow customers to casually encounter artists in everyday spaces." CU has recently strengthened collaborations that combine content and products to expand its reach with young consumers. Last month, it signed a business agreement with the fashion magazine channel 'Daily Fashion News' to develop SNS content and collaborative products. It is also accelerating the advancement of AI-based store operations.