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IVE's Jang Won-young wins the Brand of the Year Award for Advertising Model for the second consecutive year.

Published 2026.09.02

By Cely Editor

IVE's Jang Won-young wins the Brand of the Year Award for Advertising Model for the second consecutive year.

Jang Wonyoung, a member of the group IVE, has been named 'Advertising Model of the Year' for two consecutive years, proving her status as the irreplaceable 'Advertising Queen'. According to Starship Entertainment on the 1st, Jang Wonyoung won the Grand Prize in the '2026 Brand Awards' for the category of Advertiser of the Year (Female). This marks her second consecutive award, following her win in the Female Advertising Model section of the '2025 Brand Awards' last year. The 'Brand Awards', now in its 24th year, is the largest domestic brand awards in Korea, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum. Every year, brands and individuals that shine in the past year are selected through nationwide consumer voting. This year, consumer voting took place over two weeks from June 29 to July 12. Approximately 770,000 consumers participated in the voting, recording a total of over 7.95 million votes, with Jang Wonyoung being recognized as the Advertising Model of the Year chosen directly by consumers, proving her exceptional popularity and buzz. Jang Wonyoung is active as an advertising model and brand ambassador in various fields, including fashion and beauty. She masterfully adapts different concepts for each brand with her unique style, demonstrating high levels of interest and influence, leading to ongoing love calls from the advertising industry. Meanwhile, Jang Wonyoung's group IVE (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Lee Seo) is currently meeting fans worldwide through their second world tour 'SHOW WHAT I AM'.