NCT 127 is meeting fans around the world with a variety of promotions ahead of their 7th full album, ‘BLINGY’. From urban billboards to search bars, delivery boxes, and popup spaces, everyday life is being infused with the distinctive 'neo' vibe of NCT 127. This unique approach, seamlessly connecting online and offline, is further amplifying the excitement surrounding their 7th full-length album 'BLINGY.' NCT 127 is currently running promotions both online and offline to celebrate the release of their 7th full album ‘BLINGY’ on August 24, including global outdoor advertising, portal sites, fashion brands, and language learning platforms. NCT 127 is creating an experience where you can discover their new album anywhere by adapting their unique identity, symbolized by the neo green color and frog patterns, to the characteristics of each platform. The streets and the search bar are all ‘BLINGY’… a promotion on a whole different scale. NCT 127, which announced their comeback news through outdoor advertisements in 13 cities across South Korea, the United States, and China, continues to heat up global promotions even after the album release. They are showcasing the music video for their new song 'Blingy' on large electronic billboards in key cities such as Seoul, including the media facade of Shinsegae Department Store and Seoul Station, as well as Times Square in New York, Tokyo, and Osaka, captivating the attention of citizens worldwide with NCT 127's music and visuals. The search bar has also transformed into a space to enjoy NCT 127's comeback. In collaboration with Google, when you search for 'NCT 127' in the Google search bar, a new album logo appears at the bottom of the screen. Clicking on it reveals Easter eggs featuring neon green fireworks and the number '127' shaped like fireworks, along with a real-time counter that accumulates hearts each time the logo is clicked, allowing fans to celebrate and participate in the comeback together. The offline opportunities for fans around the world to experience NCT 127's 7th studio album will continue to expand. Following the successful popup event ‘NEO LOST&FOUND CENTER’ held in Seoul’s Musinsa MPT Seongsu from August 25 to September 1, NCT 127 will host popups in Shanghai from September 30 to October 11, Tokyo from October 16 to November 1, and Bangkok from October 28 to November 7, providing fans with a chance to see and experience ‘BLINGY’ firsthand. From delivery boxes to language learning platforms… the identity of NCT 127 seamlessly integrated into everyday life. In addition to an overwhelming scale of promotion, the collaboration that embodies NCT 127's unique color tailored to each brand's characteristics also draws attention. NCT 127 has conducted a unique collaboration with the fashion and beauty platform Musinsa, wrapping Musinsa's 'Free Shipping, Same-Day Dispatch' products in frog-patterned tape for delivery, transforming even ordinary delivery boxes with NCT 127's essence and broadening the connection for fans to encounter them in unexpected moments. This kind of creativity continues in the collaboration with the global language learning platform Duolingo, resulting in unique social content. By linking the common ‘green color’ that symbolizes both sides, a special meeting of K-pop and language education has been completed. Duolingo's representative character, Duo, joins members of NCT 127 to showcase a dance challenge for the new song ‘Blingy,’ creating and posting various collaboration content related to this comeback, bringing approachable and fresh fun to NCT 127 fans as well as Duolingo users. NCT 127 goes beyond using large-scale outdoor advertising to set the city as a stage, encouraging fan engagement through search platforms and expressing the team’s unique colors and identity through various brand collaborations in new ways. By seamlessly blending the emotions of NCT 127 and their regular 7th album 'BLINGY' at every touchpoint both online and offline, they continue to generate buzz with a multi-dimensional comeback promotion that resonates with fans' daily lives. Meanwhile, NCT 127's 7th full-length album 'BLINGY' has reached number one on major domestic album and music charts, topped the QQ Music digital album sales chart and regular album sales chart in China, secured first place on the Korean music video chart, and reached the number one spot on the AWA real-time rising chart in Japan, while making it to the top 10 of the iTunes Top Albums chart in 26 regions worldwide.