According to an analysis of 213,650,543 pieces of big data by the Korea Corporate Reputation Research Institute measured from July 29 to August 29, rookie girl group RESCENE ranked first in brand reputation. BTS came in second place with a brand reputation index of 9,495,066, and Lim Young-woong placed third with 7,240,530. RESCENE (members: Woni, Liv, Minami, Mei, Jena) achieved a total brand reputation index of 10,180,185, comprising a participation index of 1,244,371, media index of 2,382,662, communication index of 3,618,929, and community index of 2,934,223, representing a 27.65% increase from July's 7,974,809. BTS recorded a 16.77% monthly increase but finished second as RESCENE surged explosively. Lim Young-woong, showing solid fandom power, rose 24.53% from the previous month. Korea Corporate Reputation Research Institute director Gu Chang-hwan analyzed that RESCENE achieved this result through its newly formed phenomenon-level fanbase.