The girl group ITZY is taking over global social media platforms with the hit song 'THAT'S A NO NO'. The track was first performed at ITZY's third world tour stop 'Tunnel Vision' held in February at Jamsil Indoor Stadium in Seoul's Songpa-gu, drawing enthusiastic responses from the live audience. Inspired by this overwhelming support, ITZY members have been releasing various short-form content featuring the song. As of the morning of March 10th, the combined views of 'THAT'S A NO NO' short-form videos uploaded across ITZY's official YouTube, Instagram, and TikTok channels have surpassed 40 million views. The success is attributed to videos showcasing the clean and precise choreography performed by members Ryujin, Chaeryeong, and Yeji, as well as special collaboration content featuring Chaeryeong with ZEROBASEONE member Zhang Hao and Lee Chaeyeon. Additionally, numerous JYP Entertainment artists including NEXZ's Tomoya, TWICE's Momo, and Jihyo participated in the 'THAT'S A NO NO' challenge, further expanding the song's global reach. Originally released in March 2020, approximately six years ago, the track is characterized by its powerfully addictive moombahton rhythm and has consistently received strong love from the fanbase MIDZY. Recently, the song has regained spotlight through an all-time-great performance on ITZY's new world tour, filling playlists of K-pop fans worldwide.