Fashion brand MISEKI SEOUL announced it will hold a popup store at Lotte Mall in Jamsil, Seoul on the 13th, featuring IVE member Rei as the official model. The highlight of this event is the exclusive offline debut of products photographed with Rei, which are expected to attract significant fan interest. To provide a differentiated experience between online and offline channels, MISEKI SEOUL has prepared exclusive items available only at the popup store. Customers who make purchases at the venue will receive limited edition IVE Rei photocards, with additional gifts provided based on purchase amounts. A MISEKI SEOUL representative stated, "Through our collaboration with IVE's Rei, we have structured the offline space so fans can directly experience the brand's mood and concept. We plan to continue with various campaigns and activities in the future." This popup store demonstrates how collaborations between idols and fashion brands can significantly enhance fan engagement and create memorable shopping experiences that bridge the gap between digital and physical retail environments.