BTS V's first global campaign 'My Favorite JINRO' with Hite Jinro, where he serves as global ambassador, has achieved explosive success just two months after its launch in July. The campaign surpassed 500 million cumulative views across all global SNS channels, with the main advertisement video alone recording over 300 million views. The campaign generated approximately 10 million cumulative engagements (likes, comments, shares, etc.), and global SNS followers increased by around 200,000. Following the teaser poster release on July 3rd, the campaign trended at number one on Japan's Yahoo Trends tab. Building on this online success, Hite Jinro has expanded offline marketing efforts significantly. Large-scale outdoor advertisements have been launched in major cities worldwide including Times Square in New York, Toronto, Beijing, Shanghai, Tokyo, Ho Chi Minh City, Manila, and Sydney, with locals photographing and sharing the ads on social media, maximizing the synergy between online and offline channels.