Girl group ILLIT is launching a pop-up store featuring their official character 'DEARLIT'. The pop-up will operate from September 2-6 at the first floor of HIVE headquarters in Yongsan-gu, Seoul, with pre-reservations opening on September 27 at 11 AM through Weverse. 'DEARLIT' means 'the most precious friend to me' and consists of five characters: Chitty (Yunah), Oritoki (Minjoo), Mocha Latte (Moka), Hihi (Wonhee), and Ppaeekko (Iroha), each reflecting the members' unique personalities. The members actively participated from the planning stage to carefully develop each character's personality, appearance, and distinctive features. The pop-up implements a fairy-tale-like worldview featuring dream and reality throughout the space, including character photo zones, animation screening areas, and interactive messaging content. Various merchandise such as stress ball keychains, keychain keycaps, 3D stickers, scrunchies, cushions, headbands, and t-shirts will be available, with transparent photo cards and photography booth access offered based on purchase amounts.